The right packaging will increase sales—and cut costs

by Bryan Hagan, custom packaging expert at Infinity Packaging

Increasing sales of your products—or even simply maintaining market share—can be a daunting task in this tough economy. There are many factors that affect success, but today we're taking a look at how creating great, custom packaging solutions will boost your chances of financial success.

How can you get the best packaging solution for your product? Work very closely with your packaging supplier. We can be your best source of information on what your options are and how to go about selecting what's right for you.

Here's how Infinity helps our customers select the best packaging for financial growth:

• We consult with you and learn about your business goals for your product. This can include everything involving the business plan and the marketing plan. Share as much as possible with your Infinity representative—you'll be amazed at how small details can really make a difference in your financial bottom line.
• We learn as much as we can about your business.Knowing more  helps us think outside the box for your particular unique needs. We'll ask about:
  • Your business & marketing plans for your product—the more you share with us, the better the solution we design for you.
  • The industry or target market you intend to reach—this knowledge is key in designing the right package for maximum sales.
  • Your concept in mind for your packaging, from labels, to the container, to the point of purchase requirements. We'll offer further ideas and insight on saving expenses on packaging and increasing sales using the most consumer-desirable solutions.
  • How you see & understand your customer's needs—Infinity can help, but no one knows your business like you do. Your input in the process is critical to determining the very best solution.
• Idea brainstorming—When you communicate your existing ideas of your packaging needs, your Infinity rep can come up with creative solutions and even improvements for what you're already looking at. We often find a solution that's more cost-effective or sales-inducing than the one you're considering—which results in more profit potential for you…
• Expertise in manufacturing knowledge: We have expertise in knowing which manufacturers can do what type of services, AND provide them best for your needs. Each manufacturer has different strengths in blow molds, labeling, and packaging for your products. Some can only bulk-pack in large quantities of 250,000 - 500,000; others can do smaller amounts of 25,000 - 50,000. We know who they are and how to work with them to get the best cost benefits for you.
• Great network of vendor relationships: Because we've been in business for so long we have great relationships with small to mid-sized manufactures that can accommodate your needs. Our long-time vendor relationships with manufacturers ensure the best deal for you.

Here are some specific areas we cover with you and elaborate on:

• Line-fill equipment: What the requirements are of your line-fill equipment. We'll look at whether it's high speed automatic, done by hand, or if it's being contracted out to another contract filler.
• Dispensing & closure requirements: we'll discuss how your product gets opened, dispensed, and closed. Closures can be heat sealed, tamper-evident, child resistance or just plain foam lined. We have the knowledge to coordinate cap styles to fit the needs for any type of filling equipment and making sure the cap and bottle combination are compatible.
• Container design & Label: what kind of labels do you want? Is Silk-screening required? What type of appearance are you going for? The look & feel of the container is your products' most critical feature for consumers. This is the "point of purchase" at which the consumer will make their choice. Pressure sensitive labels, in-mold labeling, and silk-screening are just a few of the options we explore in selecting the best creative packaging solutions for your products.

Infinity Packaging is here to assist you with your packaging solutions and concerns. We'd love to hear from you, even if it's just to answer a question or have a quick chat.

Please contact the experts at Infinity Packaging, Inc—you'll be glad you did.

About Bryan Hagan: A 22 year veteran of the packaging industry,  Bryan offers his insights and knowledge about how custom packaging can strengthen your sales. For 17 of those years he succeeded in distribution; for 5 years he mastered the pharmaceutical manufacturing industry. Bryan's knowledge spans different types of blow molding, injection blow molding, injection stretch blow molding, reheat and blow processes. He maintains relationships with hundreds of the bottle and cap manufacturers In the US.